Fariza Abidova is a serial entrepreneur, passionate about promoting global business collaboration to accelerate technological innovation. In 2010 she established SOPHYS Corporation, a global human resource development company, that trained 3000 Japanese executives and senior managers. In 2016, Fariza launched her second company, Trusted Corporation, that helps large companies and startups accelerate innovation through cross-border and cross-industry collaboration. Trusted Corporation is helping major Japanese and European companies innovate, by exploring new business models, applications for their technologies and creating new markets with Japanese and European startups. On the side, Fariza is contributing to the Japanese startup ecosystem by advising METI and Tokyo government to create a good environment for international entrepreneurs and companies to innovate with Japan. She is also a member on the board of directors at Global Entrepreneurship Network, a mentor of Tokyo Metropolitan government acceleration program for women, a commentator at J-wave radio, a columnist at Nikkei Business Daily newspaper, a lecturer at Kobe University.