ABOUT THE SESSION

※Note: This session is an in-person session. If you want to attend, please pre-register yourself through the button above.

※本セッションは現地セッションです。参加希望の方は本ページ上部の「事前登録」よりサインアップをお願いします。

Organizer:Andreas Moellmann

Venue:CIC Tokyo(1 Chome-17-1 Toranomon, Minato City, Tokyo 105-0001 )

Description:

What is strategy? How to apply strategic thinking to business and marketing? What are the advantages of strategic thinking? How to identify and evaluate good strategy? What are the ingredients for strategy? And what are the results?

This session will explore the above and will provide ample time to ask questions and discuss how to apply these to your business situation.

Your speaker is Andreas Moellmann.

Andreas helps brands and business get future-ready. A seasoned brand and marketing strategist with over 30 years experience in transformative roles: from Head of Strategy to Chief Experience Officer at network agencies (Publicis, VML Y&R, DDB, Saatchi & Saatchi) and digital agencies (SapientNitro, Isobar) in London, Berlin, Amsterdam, Hong Kong and Shanghai.

Andreas’ focus lies in connecting brand and marketing thinking with digital understanding to help the digital transformation of brands and business. His work has been internationally recognized for global, European, and local effectiveness awards, as well as creative awards such as Cannes Lions. For the last 5 years he has been living and working in Tokyo. Today, Andreas works as an independent brand and marketing consultant.

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May 11, 2023