Leveling Up Tourism in Japan [ENG/英語]

Hybrid session

May 16, 2024 | 18:00 - 19:00
Room: Niji *This is a hybrid session (In-person + Online)

Please note this session is a hybrid session meaning you can participate either in person or online. If you’d like to participate, please click the “Pre-register” button at the top of this page to select your participation method and pre-register.


主催 | Organizer:National Innovation Agency (NIA)

現地会場 | VenueCIC Tokyo(東京都港区虎ノ門1-17-1 虎ノ門ヒルズビジネスタワー 15F)

言語 | Language:English | 英語

概要 | Description

Japan welcomed a record 3 million inbound visitors in March 2024 and is well on track to meet its 2025 target of 32 million annual visitors.

While this influx is contributing to Japan’s economy, it also creates a number of unique challenges, including the threat of overtourism as well as linguistic and infrastructural hurdles preventing visitors from experiencing much of what the country has to offer.

This panel will feature presentations from a diverse group of representatives on the challenges they face — and the successes they are finding — in creating businesses that are bringing the world closer to Japan.

■オンライン参加方法 | How to join the session online

各セッション開始10分前になりますと、「PRE-REGISTER」のボタンが「JOIN ONLINE」に切り替わりますのでそちらをクリックしてください。


10 minutes before the start of each session, the “PRE-REGISTER” button will change to “JOIN ONLINE”.

※You can join online from 10 minutes before the session starts (if you are not able to join at the time, please refresh your screen)

May 16, 2024