“It’s like a snowball. If you keep rolling, then the snowball gets bigger and bigger.”

Adam describes his experiences as an entrepreneur. He has been capturing and making the most of every opportunity and now his business is one of 10 startups selected (from a pool of 1,200+) worldwide by Startupbootcamp(SBC) FashionTech Milan, a Prada-sponsored global accelerator program. So what is his secret of “rolling” the snowball in the right direction?

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